High ticket coaching funnels have become increasingly popular in the coaching industry in recent years. These funnels are designed to attract and convert high-paying clients by offering them a premium coaching experience.
In this blog post, we’ll explore what a high ticket coaching funnel is, why it’s important, and how you can create one for your coaching business.
What is a high ticket coaching funnel?
A high ticket coaching funnel is a marketing strategy designed to attract and convert high-paying coaching clients. The funnel typically consists of several stages, each with its own purpose and goal. The stages of a high ticket coaching funnel include:
- Lead Magnet: The first stage of the funnel is the lead magnet. This is where you offer something of value to potential clients in exchange for their contact information. The lead magnet could be a free guide, e-book, video series, or webinar.
- Tripwire: The second stage of the funnel is the tripwire. This is where you offer a low-priced product or service to your potential clients. The goal of the tripwire is to get your potential clients to take action and make a small commitment to working with you.
- Core Offer: The third stage of the funnel is the core offer. This is where you offer your high ticket coaching program. The core offer is the main product or service that you’re selling, and it’s typically the most expensive.
- Upsell: The final stage of the funnel is the upsell. This is where you offer additional products or services to your clients after they’ve purchased your core offer. The goal of the upsell is to increase the value of the transaction and generate more revenue.
Why is a high ticket coaching funnel important?
A high ticket coaching funnel is important because it helps you attract and convert high-paying clients. By creating a funnel that’s designed to move potential clients from the top of the funnel to the bottom, you can increase the likelihood of converting them into paying clients.
Additionally, a high ticket coaching funnel can help you increase your revenue and profitability. By offering a premium coaching experience, you can charge higher prices and generate more revenue per client. This can help you grow your business and achieve your financial goals.
Finally, a high ticket coaching funnel can help you create a more scalable business model. By automating the marketing and sales process, you can reach more potential clients and convert more of them into paying clients without having to spend more time and energy on marketing and sales.
How to create a high ticket coaching funnel?
Now that we’ve explored what a high ticket coaching funnel is and why it’s important, let’s take a look at how you can create one for your coaching business.
Identify your ideal client
The first step in creating a high ticket coaching funnel is to identify your ideal client. You need to know who your ideal client is, what their pain points are, and what they’re looking for in a coaching program. This will help you create a funnel that’s tailored to their needs and interests.
To identify your ideal client, you can start by creating a customer avatar. This is a detailed description of your ideal client that includes information such as their age, gender, occupation, income, interests, and challenges. Once you have a clear picture of your ideal client, you can use this information to create content and offers that will resonate with them.
Create a lead magnet
The second step in creating a high ticket coaching funnel is to create a lead magnet. Your lead magnet should be something of value that you offer to potential clients in exchange for their contact information. The goal of the lead magnet is to attract potential clients to your funnel and get them to take the first step towards working with you.
Your lead magnet could be a free guide, e-book, video series, or webinar. The key is to make sure that your lead magnet is tailored to your ideal client and provides them with actionable information that they can use to solve a problem or achieve a goal.
For example, if your ideal client is a busy executive who wants to improve their time management skills, you could create a free guide that provides tips and strategies for managing their time more effectively.
Offer a tripwire
The next step in creating a high ticket coaching funnel is to offer a tripwire. A tripwire is a low-priced product or service that’s designed to get your potential clients to take action and make a small commitment to working with you.
Your tripwire could be a mini-coaching session, a video training series, or a low-priced coaching package. The key is to make sure that your tripwire provides value and gives your potential clients a taste of what it’s like to work with you.
For example, if your core offer is a six-month coaching program, you could offer a one-hour coaching session as your tripwire. This would give potential clients a chance to experience your coaching style and see if they’re a good fit for your program.
Create your core offer
The next step in creating a high ticket coaching funnel is to create your core offer. Your core offer is your high ticket coaching program, and it’s the main product or service that you’re selling.
Your core offer should be tailored to your ideal client and provide them with a premium coaching experience. It should include a clear outcome that you’re helping your clients achieve, as well as a detailed outline of the coaching process.
For example, if your ideal client is a business owner who wants to scale their business, your core offer could be a six-month coaching program that includes weekly coaching sessions, access to your network of business contacts, and a customized business growth plan.
Offer an upsell
The final step in creating a high ticket coaching funnel is to offer an upsell. An upsell is an additional product or service that you offer to your clients after they’ve purchased your core offer.
Your upsell could be a VIP coaching package, a mastermind group, or an additional coaching session. The goal of the upsell is to increase the value of the transaction and generate more revenue.
For example, if your core offer is a six-month coaching program, your upsell could be a VIP coaching package that includes additional coaching sessions, access to exclusive events, and personalized support.
A high ticket coaching funnel is a powerful marketing strategy that can help you attract and convert high-paying coaching clients. By creating a funnel that’s tailored to your ideal client and offers a premium coaching experience, you can increase your revenue and profitability while creating a more scalable business model.
Tools to build a high ticket coaching funnel
Building a high ticket coaching funnel requires the use of several tools to streamline the process and ensure that the funnel is effective in attracting and converting potential clients. Here are some tools that you can use to build a high ticket coaching funnel:
Landing Page Builder
A landing page builder is an essential tool for creating the landing pages that are at the heart of your high ticket coaching funnel. Landing pages are designed to capture the contact information of potential clients and persuade them to take the next step in the funnel.
There are many landing page builders available, such as Leadpages, Unbounce, and ClickFunnels. These tools allow you to create professional-looking landing pages quickly and easily, without requiring any technical knowledge or design skills.
Email Marketing Software
Email marketing software is another essential tool for building a high ticket coaching funnel. Once you’ve captured the contact information of potential clients, you need to nurture those leads and build a relationship with them through email marketing.
Email marketing software such as ConvertKit, Mailchimp, and ActiveCampaign makes it easy to create and send targeted email campaigns to your leads. These tools allow you to segment your email list based on various criteria, such as lead magnet download, tripwire purchase, and core offer purchase.
Payment Processor
A payment processor is essential for accepting payments from your clients. You need a payment processor that integrates with your funnel and allows you to accept payments for your tripwire, core offer, and upsell.
Popular payment processors include Stripe, PayPal, and Square. These tools allow you to accept credit card payments securely and easily, without requiring any coding or technical knowledge.
Customer Relationship Management (CRM) Software
A CRM tool is an essential tool for managing your leads and clients. It allows you to track your interactions with potential clients, automate your sales process, and manage your client relationships.
Popular CRM tools include Salesforce, HubSpot, and Pipedrive. These tools allow you to track your leads through the sales process and manage your client relationships effectively.
Webinar Software
Webinars are an effective way to educate potential clients about your coaching program and persuade them to purchase your core offer. Webinar software allows you to host webinars and automate the registration and follow-up process.
Popular webinar software includes Zoom, WebinarJam, and GoToWebinar. These tools allow you to host webinars with ease and automate the registration and follow-up process, making it easy to attract and convert potential clients.
Funnel Mapping Software
Funnel mapping software allows you to plan and visualize your high ticket coaching funnel. It enables you to map out your funnel, including your lead magnet, tripwire, core offer, and upsell, and track your conversions and revenue.
Popular funnel mapping software includes Funnelytics, ClickFunnels, and FunnelFlux. These tools allow you to plan and visualize your funnel, track your conversions, and optimize your funnel for maximum profitability.
