If you’re looking to sell a high-ticket course, you need to have a solid understanding of your target audience and their pain points. Once you know what they’re struggling with, you can create an application-based funnel that will attract the right people and ultimately lead to more sales.
What is an application-based funnel?
An application-based funnel is a sales funnel that requires potential customers to complete an application before they can purchase your product or service. This approach is particularly effective for high-ticket items because it allows you to pre-qualify your leads and ensure that you’re only spending time with people who are serious about investing in your course.
Here’s how you can create an application-based funnel for your high-ticket course:
Steps to create an application-based funnel to sell high ticket courses
Identify your target audience
The first step in creating an application-based funnel is to identify your target audience. You need to know who you’re trying to sell to so you can tailor your messaging and approach accordingly. You should be able to answer questions like:
- What are their pain points?
- What are their goals?
- What is their budget?
- What are their objections to purchasing a high-ticket course?
Once you have a clear picture of your target audience, you can start to create marketing materials that speak directly to them.
Create an application form
Your application form should be designed to weed out people who aren’t a good fit for your course. It should ask questions that help you determine whether someone is serious about investing in your product, and whether they’re likely to benefit from it. Some questions you might include are:
- What is your biggest challenge when it comes to [topic of your course]?
- Why are you interested in this course?
- What is your budget for this type of investment?
- Have you invested in a high-ticket course before? If so, what was your experience?
Your application form should also ask for basic contact information like name and email address so you can follow up with people who are a good fit.
Drive traffic to your application form
Once your application form is live, you need to start driving traffic to it. There are many ways to do this, including:
- Paid advertising (Facebook, Google, LinkedIn, etc.)
- Content marketing (blogging, podcasting, YouTube, etc.)
- Social media marketing (posting on Facebook, Instagram, Twitter, etc.)
- Email marketing (sending targeted emails to your list)
The key is to focus on channels where your target audience is likely to be hanging out. If you’re targeting busy executives, for example, LinkedIn might be a good place to advertise.
Follow up with applicants
After someone submits an application, you need to follow up with them promptly. You should acknowledge receipt of their application and let them know when they can expect to hear back from you. This is also a good opportunity to ask any additional questions you might have and to share more information about your course.
Close the sale
If someone is a good fit for your course, it’s time to close the sale. You should have a clear sales process in place that outlines the steps you’ll take to enroll someone in your course. This might include a sales call, a sales page, or some other mechanism for collecting payment.
Why do you need an application based funnel to sell a high ticket course?
There are several reasons why an application-based funnel can be effective for selling a high-ticket course:
- Pre-qualify leads: By requiring potential customers to complete an application, you can weed out people who aren’t serious about investing in your course. This can save you time and energy in the sales process and ensure that you’re only spending time with people who are a good fit.
- Build trust: Asking potential customers to complete an application can help build trust and credibility. It shows that you’re selective about who you work with and that you’re committed to ensuring that your course is a good fit for the people who invest in it.
- Gather valuable information: The application process allows you to gather valuable information about your target audience. This can help you tailor your messaging and approach, and ensure that you’re addressing their specific pain points and objections.
- Increase perceived value: By requiring an application, you can increase the perceived value of your course. It suggests that your course is exclusive and that not everyone can enroll, which can make it more desirable to your target audience.
- Improve conversion rates: An application-based funnel can improve conversion rates because it allows you to focus on people who are serious about investing in your course. By pre-qualifying leads, you’re more likely to close sales and generate a higher return on investment.
Best tool to build an application-based funnel for selling a high-ticket course
While there are several tools available for building an application-based funnel, ClickFunnels is a popular option among marketers for several reasons.
Clickfunnels is my personal favourite as well. It’s bit expensive, though. (Will give you a cheaper alternative in the end of this post)
ClickFunnels is known for its user-friendly interface and drag-and-drop functionality, making it easy for even non-technical users to create effective funnels.
The platform offers a range of pre-built funnel templates, including application-based funnels, that can be customized to suit your specific needs. This can save you time and effort in the funnel-building process and ensure that you’re starting with a proven template that has already generated results for others.
ClickFunnels also integrates with a wide range of third-party tools, including payment gateways and email marketing software, making it easy to streamline your sales process. This can help you avoid the headaches of managing multiple systems and ensure that everything is working together seamlessly.
Another benefit of ClickFunnels is its split testing functionality, which allows you to easily test different elements of your funnel to determine what works best for your target audience. This can help you optimize your funnel over time and improve your conversion rates and return on investment.
ClickFunnels provides detailed analytics on how your funnel is performing, including conversion rates, click-through rates, and average order value. This can give you the insights you need to make data-driven decisions about how to optimize your funnel and improve your results.
Alternative tool to clickfunnels for building application-based funnels
Optimizepress Funnels is another popular tool that can be used to build an application-based funnel for selling a high-ticket course.
Here are a few reasons why Optimizepress Funnels might be a good alternative to ClickFunnels:
- Built for WordPress: Optimizepress Funnels is a WordPress plugin, which means it can be easily integrated into an existing WordPress website. This can be convenient if you’re already using WordPress as your content management system and want to keep everything in one place.
- Customizable: Optimizepress Funnels offers a range of pre-built templates that can be customized to suit your specific needs. This can save you time and effort in the funnel-building process and ensure that you’re starting with a proven template that has already generated results for others.
- One-time fee: Unlike ClickFunnels, which requires a monthly subscription, Optimizepress Funnels is a one-time fee. This can be more cost-effective over the long run, especially if you plan to use the tool for an extended period of time.
- Split testing: Like ClickFunnels, Optimizepress Funnels allows you to easily test different elements of your funnel to determine what works best for your target audience. This can help you optimize your funnel over time and improve your conversion rates and return on investment.
- Integrations: Optimizepress Funnels integrates with a range of third-party tools, including payment gateways, email marketing software, and membership platforms. This can help you streamline your sales process and ensure that everything is working together seamlessly.
Conclusion
An application-based funnel is a great way to attract and qualify leads for a high-ticket course. By asking potential customers to complete an application, you can weed out people who aren’t a good fit and focus your energy on people who are serious about investing in your product.
If you’re looking to sell a high-ticket course, consider creating an application-based funnel to increase your chances of success.
